Toolzite
2023
Designed the brand identity, custom logo, and user interface for Toolzite, developed unified iconography and modern typography, established a clean, tech-inspired visual language, and ensured seamless navigation for discovering AI tools. Every design element was crafted to balance minimalism and playfulness, consistently enhancing user experience and visual appeal across web and branding.
Agency
Toolzite
Type
Identity Design
Tools
Adobe illustrator
About Toolzite
Toolzite is a smart, searchable platform built to simplify your journey into the world of artificial intelligence. Whether you're a designer, developer, marketer, or content creator, Toolzite helps you discover powerful AI tools across categories like image generation, video editing, code assistance, writing, SEO, productivity, and more. Designed with a user-friendly interface and thoughtfully curated icons, Toolzite brings structure to the ever-growing AI landscape—making it easier to find exactly what you need, when you need it.
Design Concept & Logo
The custom logotype and symbol combine to subtly hint at "AI"—inspired by wires and connections linking letters, embodying intelligent networks.
This symbol works both independently and alongside the wordmark, reinforcing brand recall and versatility.
The overall treatment blends minimalism with tech-inspired elements, balancing sophistication and playfulness.
Typography
The brand uses a minimal sans-serif typeface to maintain a clean, futuristic, and highly legible visual tone. When paired with bold black and white contrasts, the typography delivers maximum impact—especially on dark backgrounds. This modern typographic style ensures scalability across mediums, from UI elements and web interfaces to digital banners and print assets.
Visual Elements & Iconography
The visual elements of Toolzite are designed to feel unified, intelligent, and easy to navigate. Custom icons for each AI category—ranging from art generation to developer tools—are built with consistent stroke thickness, subtle gradients, and soft lighting effects to maintain clarity while evoking a sense of modernity.
These icons not only support functional navigation but also elevate the brand’s personality across the platform. The design language is adaptable yet distinctive, allowing icons, infographics, and photography to work harmoniously across both web and social touchpoints while maintaining visual consistency on dark-themed interfaces.
Whether used within the interface, branding elements, or marketing visuals, each visual asset contributes to a seamless user experience—making the exploration of AI tools both intuitive and visually engaging.
